Professional Voice-over Talent for Main Greetings, Auto Attendant, Voicemail.
Call 302.478.8764. Email: michelle@minowavoiceovers.com
Promotional and Informative
Messages and Music On Hold
Professional Voice-over Talent for Main Greetings, Auto Attendant, Voicemail. Call 302.478.8764. Email: michelle@minowavoiceovers.com |
|
________________________________________________________________________
Custom Written and Professionally Voiced On Hold Messages with |
Consider why these other options - silence, radio, courtesy messages,
and just music on hold - are NOT beneficial to your business at all:
These options are all BAD business decisions. I wish there was a nicer way to say it, but there’s no point in mincing words here. When it comes to doing what’s best for business, one needs to look closely at the power one has at the touch of a button, when the right choice is made for your phone's on-hold feature. Please read about why these other options -- silence on hold, a radio station on hold, courtesy messages & music on hold, or music alone on hold -- just do not measure up. Learn why they can do more harm than good for your business, when you place a caller on hold.
First, take SILENCE ON HOLD: Dead silence. Silence is certainly the farthest thing from golden when a caller is holdin’! Have you ever been on hold with absolute silence and wondered if you’d been disconnected? Did you finally just hang up?
50% of all people on hold with silence hang up after 20 seconds. |
Secondly, JUST MUSIC ON HOLD:
One word to start: ILLEGAL. Similar to playing a radio station on-hold, there is the issue of playing copyrighted material. It is ILLEGAL to phonecast commercially purchased music on CD or as MP3 files. If you’re caught, you WILL be fined. Steeply. Why risk it? Some royalty-free (license-free) music may be available to play alone; however, music by itself, without any messages which inform or promote to your callers on hold, is useless. There’s simply no benefit to it. Is music alone really the smartest business decision, that utilizes the full potential of the on-hold feature of your phone system? What if the caller doesn’t like your choice of music? |
People on hold JUST listening to MUSIC hung up within 70 seconds. -- North American Telecommunications Association |
88% of people prefer messages with music on-hold to anything else.
-- Maxi Marketing
16-20% of callers made a purchase based on an offer they heard on an on-hold ad.
--Maxi Marketing
Third, a commercial RADIO STATION ON HOLD:
You might think to yourself, “What’s wrong with playing a radio station on-hold?” On the surface, it seems like another quick and easy solution. But watch out! Did you know that playing a radio station on hold involves ANNUAL LICENSING FEES? Putting the radio on-hold is considered a commercial use of copyrighted material. If you are currently playing a radio station on hold and are NOT licensed to do so, it can result in a heavy price to pay for “willful copyright infringement”. Fines can be as high as $10,000 or a 1-year prison sentence. And, the ‘music police’ ARE out there, making phone calls to catch violators. Many people are unaware of radio licensing fees and may do so unknowingly; or, because they weren’t fully informed by whomever installed their phone system. Even if you are LEGALLY phonecasting (the name given to anything played on hold), why should YOU be paying to advertise OTHER people’s businesses? Think about that. Does that even make sense as a smart business decision? After all, the caller may hear a competitor’s radio commercial and be influenced by it. In addition, hard-selling radio ads can evoke a negative response (especially when held right up to the ear). Should you be paying a monthly or yearly fee for a satellite radio station without commercials, just read the reasons why JUST MUSIC is an inferior choice for your callers on hold as well as for your business.
Lastly, the radio station of YOUR choice may be disliked by the caller, creating a negative reaction. At worst, it could easily make your business, organization, or medical practice come across as unprofessional. You may lose a potential customer, once they hang up and never call again. So, as you can see, putting a radio station on-hold is clearly NOT a SMART business decision. Look below the surface. Instead of paying to advertise other businesses on-hold, advertise your own business with a set of well crafted, custom written on hold messages, unique to YOUR business. The power is at your fingertips.
72% of FIRST TIME callers who hang up will call your competition. |
Fourth, COURTESY MESSAGES with MUSIC ON HOLD:
Commonly heard courtesy messages on hold with music may serve as a temporary solution to silence but these trite messages don’t do one thing for your callers except possibly annoy them! People have heard these messages so frequently over the years, that these ordinary courtesy “thank you for holding”, or "we appreciate your patience and will be right with you" messages with music have reached a point of no longer being effective. They only serve to annoy or frustrate. You risk a hang up, too, by a caller just too fed up to stay on hold any longer!
Most on hold systems or message on hold equipment have courtesy messages built into them, until the business finds a professional Custom Message On Hold Company such as “Custom on-Hold Promotions” by MINOWA VOICE-OVERS to customize their messages. But often businesses forget, neglect or trivialize the importance of customizing their hold messages after getting a brand new phone system and message on hold equipment. And since the owner or employees of a business are not on hold themselves, they are not aware or are just not thinking about what callers on-hold are subjected to, time and time again!
As a result, months or years can go by with these same boring, no impact, useless courtesy messages on hold. Now, wasn’t that a waste of money? You may have already invested thousands of dollars in a brand new or upgraded business phone system and message on hold equipment, but then neglected one of its most valuable and beneficial features! If this is the case with your business or organization, do more than just “babysit” your callers on hold with the built-in quick and easy solution of courtesy on hold messages. |
88% of people prefer messages with music on-hold to anything else.
-- Maxi Marketing
16-20% of callers made a purchase based on an offer they heard on an on-hold ad.
-- Maxi Marketing
______________________________________________________________________________________
MAXIMIZE the FULL POTENTIAL of your phone system with
"Custom On-Hold Promotions" by MINOWA VOICE-OVERS.
Please visit the PURCHASE OFFERS page for more information,
or, send email to: michelle@minowavoiceovers.com or call 302-478-8764
____________________________________________________________________________________
|